Customer story

How Carré Coco keeps B2B and B2C in sync

Two storefronts serve two audiences. Peak PIM gives Carré Coco one place to maintain the shared product foundation and control every intentional difference.

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Coline Leleu, founder of Carré Coco, standing inside the Carré Coco showroomColine Leleu, founder of Carré Coco

One catalog that respects two different ways of selling

B2C + B2B

Two storefronts, one operating view

Carré Coco can manage its customer and trade catalogs without treating them as two disconnected sources of product data.

Different by design

Prices and descriptions stay store-specific

Retail and wholesale values remain attached to the right store while the shared product foundation stays connected.

One catalog

Shared product data stays under control

The team can review what is common, what differs, and what is ready to publish from the same workspace.

The operating model

B2B and B2C should stay connected, not identical

Carré Coco needs one reliable product foundation and enough control to serve retail customers and professional buyers differently.

One product serves two audiences

A B2C shopper and a B2B buyer need different information, even when they are looking at the same underlying product.

Pricing follows each sales model

Retail and wholesale prices need to stay intentional and connected to the correct storefront.

Descriptions do different jobs

B2C copy tells the product story. B2B content gives professional buyers the details they need to order.

One product record, two storefront strategies

Shared catalog data stays connected while each store keeps the values its audience needs.

Multi-store control

See the B2C and B2B versions side by side

Carré Coco can work from one product foundation instead of maintaining two disconnected catalogs. The multi-store view makes the common data and the intentional store differences visible in one place, so the team always knows which storefront it is updating.

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Retail and wholesale prices stay deliberate

Each sales model can keep its own price without separating the product from the rest of the catalog.

Store-specific pricing

Control the price attached to each storefront

Carré Coco's B2C and B2B stores do not have to share the same commercial values. Peak PIM keeps both store versions visible beside the central product record, helping the team review retail and wholesale pricing before publishing to the correct destination.

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Every audience gets the right product description

B2C storytelling and B2B buying information can differ without creating catalog drift.

Store-specific content

Write for customers and professional buyers

The retail storefront can present the brand and product for consumers, while the trade storefront carries the descriptions its professional buyers need. Both versions remain connected to the same product, which makes ongoing catalog maintenance clearer.

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The day-to-day difference

Control the differences without duplicating the catalog

Peak PIM gives Carré Coco one operational layer for shared product data and the B2C and B2B values that should remain distinct.

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One shared product foundation

SKUs, media, product structure, and reusable information can stay connected across both storefronts.

Per-store prices

B2C and B2B prices remain visible side by side, so differences are deliberate instead of hidden in separate workflows.

Per-store descriptions

Each audience receives the right product message without breaking the link to the central record.

Controlled publishing

The team reviews the affected store and publishes approved values to the intended storefront.

Run B2B and B2C from one connected catalog

Keep shared product data together, preserve the right store differences, and publish each update to its intended storefront.

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Frequently asked questions

How Carré Coco's multi-store operating model works, and how Peak PIM supports connected B2B and B2C catalogs.

Carré Coco serves consumers and a substantial wholesale business. The same products can require different prices, descriptions, and store-specific information for each audience.

No. Shared information can stay connected to one product record while B2C and B2B prices, descriptions, and other store-specific values remain intentionally different.

Yes. Peak PIM provides a multi-store view where the team can review the product data attached to each connected store and see which values match or differ.

Yes. Store-specific values can be reviewed and published to the intended B2C or B2B storefront without overwriting the other store's deliberate differences.

Yes. Peak PIM is built for merchants that manage connected Shopify stores with a shared catalog and store-specific content, pricing, assortment, or publishing needs.

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