Customer story

How Unique Wholefood enriches 10,000+ products

Unique Wholefood brings descriptions, custom fields, and images into one Peak PIM workflow, moving daily product enrichment out of Airtable.

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Fresh produce and stocked grocery shelves inside Unique WholefoodUnique Wholefood, Australia

Product enrichment built for a catalog that keeps growing

10,000+

Products to manage and enrich

Unique Wholefood manages more than 10,000 products, with bulk operations that still feel familiar to a Shopify user.

Field by field

AI shaped around the content

Descriptions and custom fields each get their own prompts, so enrichment follows the information that belongs in each field.

Copy + paste

A shorter path to product images

Supplier images can be pasted directly onto product pages for instant uploads. Unique Wholefood highlights this as a major time-saver.

Before Peak PIM

Every new product meant more than a new listing

For Australian grocer Unique Wholefood, getting a product into Shopify was only the start. The team still needed to turn incoming data into useful product content.

Draft products needed enrichment

New products started in the point-of-sale system and reached Shopify as drafts. Short titles, descriptions, and structured product details still needed work.

Content crossed several tools

Unique Wholefood used Airtable, SyncBase, and Make workflows to prepare product information and send it back to Shopify.

One prompt could not do every job

Product descriptions and individual fields needed different instructions. The team wanted to configure and rerun each prompt inside the catalog.

“The AI features make it soo simple to generate descriptions and copy for custom fields at a push of a button so definitely would recommend to anyone who has thousands of products to enrich.”

Wayne Choga
Online Operations Manager, Unique Wholefood

Start with the products that need work

A large catalog becomes easier to handle when the right products, variants, and fields are in the same working view.

Bulk operations

Bring draft products into a familiar editing workflow

Unique Wholefood receives draft products from its point-of-sale system. In Peak PIM, the team can filter by collection, choose the columns it needs, and work with product and variant data together. The company's review describes bulk operations across 10,000+ products as intuitive and faithful to the Shopify backend experience.

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Give every field the right AI instructions

A product description and a custom field serve different purposes. Unique Wholefood needed a dedicated prompt and generation action for each.

AI enrichment

Keep prompts beside the content they create

The earlier workflow sent enrichment tasks through Airtable and Make. Unique Wholefood worked with the Peak PIM team to configure prompts for individual fields, test the results, and generate content where it is needed. By September, the company was testing conditional prompts for specific vendors and collections. Its latest review confirms that descriptions and custom-field copy are now simple to generate at the push of a button.

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Add supplier images without the upload detour

Enrichment is visual, too. Repeating a small upload task thousands of times makes it worth simplifying.

Product images

Copy the image, paste it onto the product

Unique Wholefood tested image copy and paste directly in Peak PIM during the September workflow review. The company's latest review recommends it to other resellers: copy an image from a supplier website and paste it onto the product page for an instant upload. This simple action saves the team a significant amount of time.

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The day-to-day difference

One place to turn product data into product content

The shift is practical: fewer trips between tools, familiar bulk operations, and enrichment that stays inside the catalog workflow.

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Bulk work feels familiar

Unique Wholefood describes bulk operations as intuitive while staying faithful to the Shopify backend experience the team already knows.

Enrichment stays with the product

AI descriptions, custom-field copy, and images can be prepared in Peak PIM, alongside the product and variant data they belong to.

Small actions save repeated effort

Pasting an image directly onto a product removes a recurring upload step. Across a large catalog, Unique Wholefood reports that this saves the team time.

Support follows the real workflow

From SyncBase to Peak PIM, Unique Wholefood worked directly with the BREBIA team to test its catalog workflow and get help when issues came up.

Make product enrichment part of your daily workflow

Bring bulk editing, product content, custom fields, and media into one Shopify-native PIM.

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Frequently asked questions

How Unique Wholefood brings product enrichment into its daily catalog work.

Unique Wholefood manages more than 10,000 products. The story focuses on enriching that catalog with bulk operations, AI-generated copy, and easier image uploads.

New products arrived in Shopify as drafts from the point-of-sale system. Unique Wholefood used Airtable, SyncBase, and Make to correct and enrich product information, with the goal of bringing daily catalog work into Peak PIM.

Unique Wholefood uses AI to generate product descriptions and copy for custom fields. Field-specific prompts can be tested and adjusted for the content being prepared.

The team can copy an image from a supplier website and paste it directly onto a product page for an instant upload. Unique Wholefood's review highlights this as a significant time-saver.

During the September workflow review, Unique Wholefood's online operations manager confirmed that his daily catalog tasks could be handled in Peak PIM without returning to Airtable. The company's latest review highlights the bulk operations, AI enrichment, and image workflow behind that shift.

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